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Strategic Public Diplomacy Initiative of the Embassy of Sri Lanka in Beijing Creates High-Impact Promotional Platform for Ceylon Tea On 03 April 2026, the Embassy of Sri Lanka in Beijing successfully hosted the official launch of a publication on Sri Lanka–China Relations under its Public Diplomacy Programme, themed “Community with a Shared Future.” The event…
Ceylon Tea Showcased at HOTELEX Shanghai 2026 Sri Lanka Tea Board, together with the Embassy of Sri Lanka in Beijing and the Consulate General in Shanghai, successfully showcased Ceylon Tea at HOTELEX Shanghai 2026. Tea Tang (Pvt.) Ltd. and Millennium Teas (Pvt.) Ltd. actively promoted their brands, while Shankyan Tea Valley Made Tea Factory highlighted…
“The Sri Lanka Tea Board (SLTB) hosted a delegation of European Tea Growers as a part of an eight-day knowledge exchange programme on 23rd of March 2026 at SLTB premises. The visit provided an engaging and comprehensive exploration of Ceylon Tea, featuring an insightful presentation by the Tea Promotions Division, a curated tea tasting session…
The Sri Lanka Tea Board successfully organized the National Ceylon Tea Pavilion at FOODEX Japan 2026, held from 10th to 13th March 2026 at Tokyo Big Sight, reinforcing Sri Lanka’s strong global presence in the premium tea sector. Recognized as the largest food and beverage trade exhibition in the Asia-Pacific region, FOODEX Japan 2026 brought…
The Embassy of Sri Lanka in Beijing showcased Ceylon Tea at the 2026 Lunar New Year International Cultural Year held in Beijing from 17–23 February 2026. The event provided a valuable platform to introduce Sri Lanka’s rich tea culture to Chinese consumers through tea tasting sessions, product displays, and direct engagement with visitors. Participating Sri…
Under the Cultural Diplomacy Programme of the Embassy of Sri Lanka in Beijing, Ceylon Tea was prominently promoted during the Chinese Lunar New Year 2026 celebrations attended by Chinese Government officials, the diplomatic corps, business leaders, and media representatives. As a core national brand of Sri Lanka, Ceylon Tea was showcased through a dedicated tasting…
Ceylon Tea was prominently showcased at Sri Lanka’s 78th Independence Day Diplomatic Reception held on 05 February 2026 in Beijing, attended by diplomats, senior Chinese officials, and business leaders. The event was organized by the Embassy of Sri Lanka in Beijing A special Ceylon Tea tasting session featured teas from Sri Lanka’s seven agro-climatic regions,…
The Embassy of Sri Lanka in Beijing, in collaboration with Capital Airlines, successfully promoted Ceylon Tea during the inaugural Beijing–Colombo flight departure on 31 January 2026 at Beijing Daxing International Airport. The initiative included passenger tea giveaways, onboard service of Ceylon Tea for Business and Economy Class, a dedicated airport promotional counter, and coordinated media…
Tour operators and business leaders experienced authentic Ceylon Tea through curated tastings highlighting Sri Lanka’s agro-climatic diversity. Tea sampling, paired with Sri Lankan biscuits, reinforced the premium positioning of Ceylon Tea. Promotional videos showcased Sri Lanka’s tea heritage, sustainability practices, and tourism appeal. The event received strong media coverage, enhancing the visibility of Ceylon Tea…
Ceylon Tea took center stage at the launch of Capital Airlines’ Beijing–Colombo route held at the Embassy of Sri Lanka in Beijing on 08 January 2026. Guests were welcomed with authentic Ceylon Tea, reinforcing Sri Lanka’s premium tea heritage and national brand. The event linked tourism promotion with tea diplomacy, highlighting Ceylon Tea as an…
The Tea Promotion Unit of the Embassy of Sri Lanka in Beijing organized to promote Ceylon Tea at the 6th Tea House Industry Conference 2025, an annual NGO-organized event held in Beijing on 28 December 2025, which brought together tea house operators and key industry stakeholders from across China. This free-of-cost promotional opportunity, enabled the…
For 50 years, the Sri Lanka Tea Board has stood as the proud custodian of the world’s finest tea. The story of the Sri Lanka Tea Board is the story of Sri Lanka itself—resilient, fragrant, and world-class. For 50 years, we have worked behind the scenes to ensure that every sip of Ceylon Tea carries…
