The SLEMB organized a booth at the China International Fair for Trade in Service (CIFTIS) 2024 trade exhibition which was held from 12th to 16th September 2024 in Beijing, China. The CIFTIS is a trade exhibition that focuses on the B2C segment for food, services, technology, and innovation. It takes place annually in Beijing, China. The SLEMB was offered a free booth at the event by the event organizer to promote the country among the Chinese consumer. Accordingly, the SLEMB organized generic promotional activities on Ceylon Tea, Sri Lanka Tourism & Spices during the event directly targeted to the Chinese consumer.
